Email marketing is the use of email to advertise a company’s products and services while also incentivizing client loyalty. Email marketing is a method of informing clients on your email list about new products, promotions, and other services. It may also be a softer pitch to educate your audience on your brand’s worth or keep them interested in between transactions. It might also be anything in the middle. Mailchimp can assist you with designing, building, and optimising your email marketing in order to maximise the return on your marketing investment.

Email marketing is one of the most popular—and effective—tools for marketing campaigns when you want to expand your brand or sell your products. We’ll look at how in this post.

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