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Email marketing is the use of email to advertise a company's products and services while also incentivizing client loyalty

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 Email marketing is a method of informing clients

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on your email list about new products, promotions, and other services

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It may also be a softer pitch to educate your audience on your brand's worth or keep them interested in between

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transactions. It might also be anything in the middle. Mailchimp can assist you 

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 with designing, building, and optimising your email marketing in order to maximise the return on your marketing investment.