Peloton Interactive, Inc. is a New York City-based training equipment and media startup

Peloton's core products are Internet-connected stationary bicycles and treadmills 

that allow monthly users to participate in courses via streaming media

from anywhere in the world. Peloton charges a monthly subscription fee

of US$39 for access to courses and extra features on their training equipment, 

, or $12.99 for customers who simply use the app or internet to access the content. [2] [3]

In 2011, John Foley, a New York City executive at Barnes 

& Noble, sold Tom Cortese on the concept that technology might allow individuals with limited time to receive the complete