Peloton Interactive, Inc. is a New York City-based training equipment and media startup. Peloton’s core products are Internet-connected stationary bicycles and treadmills that allow monthly users to participate in courses via streaming media from anywhere in the world. Peloton charges a monthly subscription fee of US$39 for access to courses and extra features on their training equipment, or $12.99 for customers who simply use the app or internet to access the content. [2] [3]

In 2011, John Foley, a New York City executive at Barnes & Noble, sold Tom Cortese on the concept that technology might allow individuals with limited time to receive the complete experience of working out in a high-end studio cycling class in the comfort of their own homes.

In January 2012, Peloton Interactive, LLC was created.

[5] The business

Peloton Interactive, Inc. is a New York City-based training equipment and media startup. Peloton’s core products are Internet-connected stationary bicycles and treadmills that allow monthly users to participate in courses via streaming media from anywhere in the world. Peloton charges a monthly subscription fee of US$39 for access to courses and extra features on their training equipment, or $12.99 for customers who simply use the app or internet to access the content. [2] [3]

In February 2012, the company secured $400,000 in initial money, followed by another $3.5 million in December 2012.

[6] Peloton launched their first bike on Kickstarter in 2013, with a $1,500 early bird fee.

[7] In 2014, Peloton produced their first stationary bicycle. [8]

The business debuted Tread+ in January 2018 at the Consumer Electronics Show in Las Vegas.

Categories: Sports

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